NAPA Auto Parts Case Study


We created the business-winning "Napa Know How" campaign. Here you can see how we extended NAPA KNOW HOW into a unique, ownable brand across all platforms for NAPA. After all, "Advance Auto Parts Know How" doesn't quite have the same ring to it, or unique branding power.


We evolved the NAPA KNOW HOW campaign after three years with the introduction of a new, offbeat spokesperson.
Who better than nearly-dead roadkill to have a birds-eye view and “know how” of cars in need of new auto parts?