People don't think they will get Shingles. Nor do they think Terry Bradshaw would show up at their door to educate them about it. This was a Silver winner at the 2016 DTC National Advertising Awards for best celebrity campaign.
Most people don’t know that there are two vaccines to prevent pneumococcal diseases. This campaign educates people 65 and over that they need more than one pneumococcal vaccine for more complete protection.
In these global unbranded campaigns, we make young adults aware of not just their risk for HPV, but HPV-related cancers