In this unbranded campaign for nerve pain, people describe this distinctive kind of pain in very provocative ways. We use their words to reframe nerve pain in ways that are impossible to ignore.

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DIGITAL CONTENT

 
 
 

MAD-LIBS UNREAL PAIN GENERATOR

A Facebook sponsored ad that functions as a mad-libs for people to describe their unreal pain, then share the unreal descriptions on social media.

 
 
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